TurnInstagramfollowersintodirect STAYS.
A quiet Instagram-to-WhatsApp system that welcomes new followers, activates comments and stories, qualifies guest intent, and hands real conversations to your team, before interest cools or returns to a booking platform.
Live in about 7 days, plus 30 days of post-launch tuning included.
Attention is not the problem. Direct conversations are.
Most boutique hotels and villas have an Instagram that quietly produces interest every week. Almost none of it turns into a conversation the property actually owns.
Attention without conversations
Your Instagram is working. The conversations that turn into stays are not.
Followers disappear
Story viewers and new followers scroll on before you ever know they were interested.
Replies are too slow
By the time someone on the team responds, the intent has already cooled.
OTAs keep the margin
Booking platforms take their cut, and the guest relationship along with it.
Missing guest data
You never collect the contact, preferences or upsell context that a direct enquiry would give you.
Inconsistent first impression
Manual replies vary by who's on shift. The guest journey starts weaker than the property deserves.
Comments and stories untapped
Real signals of interest go unanswered or get a generic emoji back.
From a passing follow to a direct conversation. Calmly, in the background.
Turn new follows, story replies and post comments into branded first messages that arrive in seconds, not after a shift change.
Move past the small talk. Capture dates, party size and stay type before a human gets involved, so your team only handles real intent.
Hand qualified guests over to WhatsApp, a channel they already use, where your team can close the enquiry as a direct booking.
Everything FollowStay unlocks.
Far more than a WhatsApp handoff. A quiet operating layer that captures, qualifies, nurtures and protects the guest relationship from the first follow onward.
One quiet system. Four moving parts.
No dashboards for your team to manage. No new app for guests to install. FollowStay sits between your Instagram and your WhatsApp Business, and does its job in the background.
A real first message. A real handoff.
This is the actual flow a guest sees. An instant Instagram reply, a short qualification, then a clean handoff into a WhatsApp conversation your team owns.
- · Instant branded welcome on follow, comment or story reply
- · Dates, party size and stay type captured before a human steps in
- · Full context handed to WhatsApp Business, no repeating
Not promises. Shifts you'll feel.
Directional. FollowStay does not promise bookings or revenue. It removes the friction that loses them.
Properties where the first message matters.
Choose the level of support your property needs.
Live in about 7 days, plus 30 days of post-launch tuning included.
The complete Instagram-to-WhatsApp system, installed for one property. No subscription required. Yours to keep.
- Discovery call to map your guest journey and tone
- Instagram-to-WhatsApp flow architecture
- Welcome, comment and story-reply activation
- Intent qualification (dates, party size, stay type)
- WhatsApp handoff with full context
- Branded copy in your voice
- Team training and playbook
- 30 days of post-launch tuning
After that, it runs on its own.
We keep your system healthy so you never have to think about it.
- Monitoring and uptime checks
- Updates when Instagram, WhatsApp or ManyChat change
- Minor flow edits and tweaks
- Priority support
Not campaign management. Just a system that keeps working.
A fully managed growth and direct-booking system, run end to end.
Save with a monthly package.
Everything in the Setup, plus:
- Art direction and content strategy (content pillars, TOFU / MOFU / BOFU)
- Professional photo and video shoots on site, an asset library you own
- Reels, posts, carousels, stories, editorial calendar and feed curation
- Influencer sourcing and scoring, a qualified creator list
- Creator booking, stay management and contracts with usage rights
- Meta Ads conversion campaigns with full tracking (Pixel, CAPI)
- Email capture, newsletters and campaigns
- Premium bio link with per-button tracking
- Prospect CRM, seasonal offers and upsell flows
- PMS connection (Guesty, Hostaway or similar): calendar sync, automated guest messaging, housekeeping tasks, deposits
- Stripe direct payment links for extras and direct bookings
- Optional private guest portal (link and QR)
- Loyalty and referral program, paid guest services
- Multi-property setup, multilingual (EN / IT / ES / FR)
- Monthly KPI reporting and a dedicated review
- AI automations
- AI chatbot
Four steps. Live in about a week.
- 01Discovery
A 30-minute call to map your guest journey, tone of voice and current bottlenecks.
- 02Setup
We build the flows behind the scenes, write the copy in your voice, and connect WhatsApp Business.
- 03Handoff
A 45-minute training for your front-of-house or marketing lead, plus a written playbook.
- 04Live
Your system goes live. We tune the flows for 30 days based on what real guests actually do.
A direct guest conversation is the most valuable thing a property can own. It protects margin, builds the relationship, and starts the stay in your voice, not a platform's.
The FollowStay point of view
The honest questions hospitality teams ask.
Tell us about your property.
We'll review your Instagram and current guest flow, then come back with a concrete recommendation, Setup or Custom, within one business day.
- A real reply from a real person
- No high-pressure sales call
- Plain-language recommendation either way
$999 one-time. Live in about 7 days. No subscription.